ET NOW Swadesh is a Hindi business-news channel. Its parent’s television profile emphasizes mainstream and retail-investor audiences. A July 2026 programming announcement makes the channel’s structure more concrete by separating trading-day coverage from themed personal-finance programs.

ET NOW Swadesh brand mark
ET NOW Swadesh brand mark.

At a glance

ReferenceDetail
Channel identityHindi business news
Refresh exampleYour Daily Wealth Hour and Market Top 20 announced for July 2026

The trading session and the evening topic

The announced Market Top 20 format gathers major developments after the market close, while Khabrein Fatafat is presented as a rapid multi-topic update. These are summary formats: they are organized around what happened during a defined news or trading period.

Your Daily Wealth Hour uses a different organizing principle. Its announced weekday themes include taxation, market perspectives, introductory investing, insurance and entrepreneurship. Rather than following only the day’s price movements, the format gives each subject a recurring place in the lineup. The announcement dates this refresh to July 2026; individual episode listings remain the better guide to a particular broadcast.

A useful distinction for a new viewer

A market recap can explain which developments dominated a session, but a first-time viewer may still want the vocabulary behind them. Nivesh Ki ABCD is described in the announcement as addressing introductory investing and mutual-fund subjects. Tax Mantra and Insurance Mantra address different parts of household finance.

This is a distinction between program purposes, rather than a recommendation to act on a broadcast. Someone trying to understand a term may prefer an explanatory episode; someone following a business development may prefer the recap. The title and topic help establish which kind of conversation a program is offering.

Hindi reporting on more than share prices

The official Hindi website includes market, money, economy, corporate and mutual-fund sections, alongside other news categories. Its navigation reflects a wider business-information service rather than one uninterrupted list of stock prices.

The Hindi language identity also distinguishes Swadesh from ET NOW’s separately identified English channel. Their related names do not make every program an identical translation. Swadesh’s documented themed lineup gives viewers specific titles to look for, particularly when they want an explanation of a money subject in Hindi rather than a general business headline.

Useful answers

Is Your Daily Wealth Hour the same format as Market Top 20?

No. The July 2026 announcement describes themed personal-finance programs separately from the post-market recap.

Is ET NOW Swadesh simply the English channel’s program list translated?

The parent identifies it as a separate Hindi channel, and its own documented lineup supplies specific Swadesh program titles.