BNN Bloomberg combines business reporting with live market coverage and interviews. Its official profile identifies a televised ticker drawing on the TSX, NYSE and NASDAQ, while programs such as Market Call provide a different kind of information: discussion and opinions from investment professionals. A quote displayed on screen and a guest’s view are not the same editorial object.
For a viewer following one business story, separating the data, the reporting and the commentary makes the channel easier to use.
At a glance
| Reference | Detail |
|---|---|
| Formats | BNN profile combines market reporting, exchange ticker and interviews. |
| Callin | Market Call is a professional stock-market call-in discussion. |
| Podcast routes | October 2026 announcement adds iHeartRadio/Crave Ticker Take distribution. |
The ticker and the interview can concern different things
A screen can contain an exchange quote while the presenter discusses another company or a wider economic issue. Read the company or instrument label attached to the number before connecting it to what is being said. A price movement on its own does not explain its cause.
Keep the reporting time with a saved segment. A discussion recorded before a company announcement and one recorded afterward can answer different questions even when the headline looks similar. For a later reference, the publication date and actual company name are more useful than a detached screenshot of a number.
Market Call is a call-in discussion format
Bell’s program page describes Market Call as a stock-market call-in program with fund managers and market analysts. That format helps identify the role of the speaker: a professional is discussing views in response to a program’s questions, rather than reading a general news bulletin.
If you want to revisit a particular exchange, preserve the guest and subject along with the program title. Different guests can hold different views about the same company. The name Market Call identifies the format, while the episode context identifies whose discussion you actually heard.
Ticker Take has separate audio and video destinations
A 28 October 2026 Bell announcement expands Ticker Take distribution to iHeartRadio Canada and a video podcast on Crave, alongside its existing BNN digital presence. That does not rename the BNN Bloomberg television channel or make a podcast the channel’s running feed.
Choose audio for the conversation when that suits your task, or the identified video-podcast listing when you want that presentation. For ongoing market television, return to BNN Bloomberg’s own channel context. Keeping the named program and medium together avoids confusing a related creator-led conversation with the continuous business-news service.
Useful answers
Is Market Call a general news bulletin?
Its official program page describes a stock-market call-in discussion featuring fund managers and market analysts. Keep the guest and episode context with any view expressed.
Does Ticker Take on Crave replace the BNN Bloomberg channel?
The official October 2026 announcement describes a separate video-podcast distribution route alongside continuing BNN digital content. It does not identify it as the channel feed.