An app can be installed on a Samsung television without appearing in the most convenient Home position. Add to Home manages access to that installed app; it is different from Install.
Check the full Apps view before downloading another player. The missing shortcut may be the only problem.

Confirm the player is already installed
Find the exact application in Apps and inspect whether it opens. Compare the seller if similarly named entries exist. A working app in this view establishes a different starting point from a catalogue page offering Install.
If the player opens normally, keep its account state intact while organizing access. Do not clear data, remove the app or reset Smart Hub simply because the Home row is inconvenient.
Use the supported Home placement action
Samsung documents an Add to Home action in the application-management controls for supported interfaces. Select the intended installed app and use that action where offered. Read the menu rather than following a fixed number of directional presses from another television’s video.
If the control labels differ, use the exact model’s e-manual. A manufacturer can change launcher layout across software generations. An absent old menu label is not a reason to enable service menus or install an alternative launcher.
Once added, place the tile where the household can recognize it. Keep the app’s real name visible rather than describing every player as an IPTV USA-owned application.
Verify ordinary access
Return to Home, select the new tile and confirm that it opens the identified player. If the tile opens a programme recommendation or another app, correct the selection before entering any credentials.
Tell other viewers where the app now sits. That small step reduces duplicate downloads and accidental use of lookalikes. Home placement changes navigation only; it does not activate a subscription, add connections or prove IPTV USA service operation on that television.
Useful answers
Does Add to Home download the app again?
It is a launcher-placement task for an installed app, distinct from Install.
Should I reset Smart Hub to restore a Home shortcut?
First use the installed-app and supported Home-placement controls. A Hub reset has much wider consequences.