Adding an app through Roku’s website is an account-linked installation request. If it does not appear on the television, first verify the account and target device rather than buying or adding unrelated software.
The device must be in a state where it can receive the update. A website confirmation alone does not prove the intended player is installed and ready on the screen.

Compare the legitimate account context
Check the Roku account used on the website and the account linked to the intended device. Use the authorized account holder’s own access; do not ask another person to share their password in a public message.
Read the exact app listing and device eligibility. A similarly named player added from another seller can be a different product. If the listing is unavailable for the actual device or region, synchronization does not create compatibility.
Use the supported device check
Roku’s software guidance identifies a manual check under Settings → System → Software update → Check now. Complete the legitimate check and allow any offered updates or app changes to finish.
Return to the current Apps section and inspect the full installed list. A redesigned Home screen can place apps further down than an old tutorial shows. Do not treat an unfamiliar recommendation row as proof that the application is missing.
If the app still does not appear, preserve the website listing, account-match result and device message. Avoid factory reset as an automatic synchronization step; it removes much more state and creates a new activation task.
Verify on the actual screen
Open the app once it appears and confirm the developer or edition. Read any sign-in or subscription prompt as a separate stage. Account-linked software addition does not transfer a viewing-service login by assumption.
A useful report says which account context was checked, which model was used and what the software check reported, without exposing credentials.
Useful answers
Does a website Add app confirmation prove the app is ready on my TV?
No. Verify the intended account, device eligibility and actual installed-app view.
Should I reset the Roku immediately if the app is delayed?
First check account matching, software synchronization and the current Apps section.